The Van Alen Institute commissioned Project Projects to design the identity, printed materials, website, and motion graphics for a large-scale exhibition featuring 70 international design projects for urban public space. The show’s contents were divided into five themed sections; each was treated with a distinctive pattern and color scheme. The exhibition design (a collaboration with architects WORKac) transformed an empty building at the end of Pier 40 on the West Side of Manhattan into a fun destination for the general public.
The catalog for The Good Life features each of the show’s 70 projects, in addition to two essays. Echoing the exhibition’s structure, each thematic section is bordered by patterned dividers printed on a heavier, uncoated paper stock with a narrower trim size. The cover displays one image from each project in the exhibition.