Rich Brilliant Willing identity May 2012

Rich Brilliant Willing is a contemporary furniture and lighting design studio based in downtown Manhattan. Their irreverent name—derived from the surnames of partners Theo Richardson, Charles Brill, and Alexander Williams—contrasts with a refined design sensibility, mixing a distinct approach to form, color, and materials with an active exploration of historical design tropes. The new logotype and identity expresses the centrality of the studio's tripartite structure—the monogram both segments and integrates the founders' initials, while a single, shared business card design is printed in three bright colors.

Rich, Brilliant, Willing identity

Rich, Brilliant, Willing identity

Rich, Brilliant, Willing identity

Rich, Brilliant, Willing identity

Rich, Brilliant, Willing identity

Rich, Brilliant, Willing identity

Rich, Brilliant, Willing identity