Museo Tamayo graphic identity May 2010

Located in Mexico City, the Museo Tamayo is a contemporary art museum that also houses at its core a collection of works by Mexican artist Rufino Tamayo. Under its new director Sofía Hernández Chong Cuy, the Museo Tamayo has refocused its program to present a wider range of activities including programming, events, and commissioned projects. Project Projects designed an identity for the museum and a publication system for its in-house magazine, "Rufino." In the identity, “Museo” is signified by an angled “M” that floats within each design at different positions. The resulting identity exists in a perpetually shifting state, subverting the assumed authority of the singular, monolithic institutional identity by offering one that is responsive, dynamic, and hybrid in its place.

See also Rufino

Museo Tamayo

Museo Tamayo

Museo Tamayo

Museo Tamayo

Museo Tamayo

Museo Tamayo

Museo Tamayo

Museo Tamayo

Museo Tamayo