Keywords
Adrian Frutiger, Architecture, Custom typography, Diagonal, Environmental, Gradient, Green, Identity, Landscape, Logo, Logotype, Park, Process, Reuse, Signage, Stencil, Sustainability, Transformation, Univers
Fresh Kills, one of the world’s largest landfills, will be cleaned up and transformed into a 2,400 acre park over the next thirty years. Project Projects is working with landscape architects Field Operations and New York City Department of Parks on an ongoing basis to design an identity and signage system which reuses existing structural elements to signal the park’s long-term transformation.
Proposed highway billboards re-purposing existing diggers to reveal images over time


Proposed signage system using existing onsite rusted steel with custom waterjet cut typography

