Egeran Galeri identity system June 2012

Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a program rooted in traditions of conceptual art.

Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from a conventional geometry. Taking these defining traits as a foundation for the Egeran identity system, Project Projects designed a wordmark comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stenciled version based upon these bespoke typographic elements translates the graphic identity back to a physical, visceral dimension.

wordmar-v4-01

egeran-stencil

p1130372-egeran-stationery

p1130354-egeran-poster-details

p1130372-egeran-poster

egeran-home-780

egeran-home-loaded-780

egeran-exhibition-780

egeran-artist-380

egeran-about-380